Choose Domains Smartly
How to choose the perfect domain name for your site
Did you ever wonder about domain name selection, you probably already know that there are basically only three main types of domain names.
- unusual names
- combined names
- semantic names
Now which one is the best for your next site? If you’re not quite sure yet, read on! In this post, we’ll explain each of these options.
1- semantic name
It’s a name created from one specific word, or several words put together. What’s important is that the domain uses existing, well-known words. Here are a few samples…
There are some advantages to using such names.
- It clearly defines the niche which the blog touches upon (everyone knows what they can expect to find at toys.com).
- It’s easy to memorize.
- It makes your job easier when it comes to getting good ranking in the search engines for the keywords that are included in the domain name.
- It specifies the theme of the website/blog.
And Of course, there are some disadvantages to using a semantic name…
- There’s often no direct connection between the domain name and your company brand, which can make the task of brand-building more difficult. Blogs using this type of name can be literally replaced overnight with different blogs on the same topic and many people wouldn’t even notice.
- A semantic name makes it hard to expand the theme of the blog to other areas. It’s very unlikely that we’ll see a catalog of garden furniture on pizza.com anytime soon.
- Semantic names don’t assist with building trust, since they don’t define a brand: they’re usually very generic. For example, if I name my website
- WeWillStripYouOfAllOfYourMoney.com, I probably won’t gain as much trust as I would have if I’d given it band named like BWin.com. The
- Many basic semantic names are already taken.
difference is similar to making a statement like, “we’re a sports betting site” rather than “we’re BWin.com, a sports betting site.”
An unusual name
The Unusual domains usually employ a brand name…
Inventing such a word needs you to find or create a semantically empty word—a word that has no meaning among the target audience—and give a meaning to it
You can see from the list above, some of the biggest players in the online game use semantic names.
There are, obviously, some advantages to this type of domain name:
- though they both do the same thing.
- It doesn’t create a brand—it is the brand itself
- Very easy to get good rankings in the search engines for the name itself. And if the word you’ve chosen doesn’t already exist, the competition won’t be too strong for the domain name itself.
- It’s characteristics. It can’t be confused with the competition. Google is Google, and Bing is Bing—there’s no way for mistakes here.
But of course there are disadvantages to using this type of name:
- Such name doesn’t define the niche, nor the theme of the site. If this kind of name is attached to a new site or blog, and no one really knows about it, it can easily be overlooked by a potential visitor—even if they’re looking for the kind of content that the site publishes—simply because they won’t be able to guess what the website is for.
- Because it’s usually harder to say or communicate the name orally, it’s easy to get it mixed.
- It’s not that easy to gain good rankings in the search engines for specific keywords using an unusual name than it is with a semantic name. If you write about laptop hardware, then it would probably be a little easier to get good rankings for the keyword “laptops” if you had a domain like “laptops.com” rather than “laptopserveworld.com.
The combined name
These are all combined names. These domains combine semantic and unusual names. Although the name may have little meaning on its own, as soon as you visit the site, you grasp what’s going on—and recall the domain—very fast!
Personally I believe that these are the hardest types of names to come up with. You really have to think outside the box to find an existing word or several words, and then give them a unique meaning that binds them somehow with the theme of your site.
Expect some benefits if you can succeed
- The combined name defines the brand in a unique way that’s similar to an unusual name, only better.
- Your Visitors can quickly grasp the concept of the blog even though it’s not as obvious as it is with semantic ones.
- The combined names clearly differentiates your site from others.
- Always easy to memorize.
What are the disadvantages?
- Combined names can make it harder to get a good search ranking for specific keywords -similar to having an unusual name.
- Very easy for your competition to imitate this kind of name. This usually happens when we’ve used an obvious framework to create the name. For example, if our car-related website is called “4wheeldrive.com” then somebody could try to copy our success with a domain like “rearwheeldrive.com”. and so on…
Now which one is the best for you?
In case you like my advice. If you want to create a small site targeted at the members of a small, precisely defined niche, then I think it’s probably best to use a semantic domain name. You have a better chance that interested people will find your site in the search engines, and that they’ll actually visit it, because the URL itself will tell them what the blog is about and for.
But if your goal is taking over the world with your site, then you should probably choose an unusual or combined domain. As I’ve already said earlier, the biggest players in the game use such names, and we can learn from them. There’s nothing better when it comes to building a brand than a good, unique name that’s easy to memorize and keep.
go on and try to select one of these three types. And if you’ve already done it, congratulations. You’ve just started a marathon in which your domain name is the first step. This is just the beginning of a long and exciting prosperous journey through the worldwide web.
Hope this was of a great help, for further assistance please feel free to write me using the comment box below- visit the home page to learn more on how to master the online world.