Content Marketing That Converts
Building your online business with content marketing
No matter what kind of business you are in, content marketing is a powerful way to build your online business. In fact many marketing experts agree that building your business online with content marketing is the most cost effective marketing strategy that you can employ.
1. What is Content Marketing?
2. What Does it mean for My Business?
3. Eight Must Have for a converting Content Marketing Campaign
What is Content Marketing?
This type of marketing helps online business owners build authority. In this age of internet business marketing authority is a king. When it comes to online business marketing, developing authority is a powerful thing. Why?
It brings traffic to your site more effectively than any other marketing tool. It works better than banner ads or back linking strategies that is banned by Google; and it works better than the elusive software snatchers that purports to “snatch away leads” before getting to the actual destination.
The main reason why building authority with content marketing is so unique is because it is an honest way to do business. The more honest and transparent you are, the more likely you are to attract loyal, long time customers.
The purpose of authority content marketing is to convert visitors into prospects, prospects into customers and customers into repeat buyers. Therefore, the type of content you share with your crowed must be related to your offer.
By creating and sharing free content, you are building credibility and teaching people. Sharing information that is important to your audience helps people to know you, feel comfortable enough to choose you from a competitor.
What Does this marketing tool Mean For My Business?
Nowadays wherever we look on the internet its filled with examples of content marketing. Google does prefer content. Content will help you build your business rank better in the search results . Google ranks sites that people think are of importance faster than those with a little traffic. When people think you are of importance, Google will too.
How does that materialize?
The content on your website—what is written on your pages and blogs—is indicative of your expertise.” don’t forget this”, what other people think about you is more important to Google than what you may say about yourself.
Social sites like Facebook, Twitter and LinkedIn also love content. so is youtube. Savvy content marketers know that high quality content spreads wildly on social media sites. Internet Guru’s know the best way to get exposure for their product and service is by creating compelling content for their website to drive traffic from social marketing sites. Content attracts visitors who are potential buyers.
8- Must Have tools for an Effective Content Marketing Campaign
1- Website copy
The most unique impression for visitors to your website comes from within your website pages and your posts. This Content needs to be inviting and compelling- No grammar mistakes. unique content marketing marks you as an authority in your area of expertise. Great website copy has five components:
- A title that uses one or more important keywords
- written in a way as direct address to readers
- Applies clear language that is easy for everyone to fathom
- Separated into small chunks that are easy to digest.
- The start should be a brief explanation and the end should be a summary of content.
The blog posts is another way of connecting with your market by giving a fresh information . For best results you should be able to add a new post or page to your website a minimum of 3 times a week.
posts are written from your unique imagination. It could be up to 1500 words. Don’t make the number of words a concern. Use enough words to vividly express your point without rambling. Use high-ranking keywords within your content.
3. leveraging Articles
Articles are one of the most important tools for any business owner. with no doubt it is a unique way to get your information to potential customers published. Once you have enough well-written articles, you can submit it to online article directories like Ezine, Street Articles, Hub Pages , Squiddo. and others. Article marketing is a genus way to get information linked back to your website.
When submitting articles…
1. Never use your article to directly promote your product. Use your article to give useful information about a specific subject.
2. Best if you don’t submit the identical article to multiple directories. it’ll creat duplicate copy.
3. Try not to copy and paste your posts and submit it to an article directory site. Google won’t like duplicate copy.
4. Effect of Case Studies
This is to leverage your success story through the eyes and experience of your best customers. Well-composed case studies are easy to read. people love to learn about the experience of others with your product or service. A smart way to record your customer testimonials is with a case study that documents before and after experience of your loyal customers
5. Leveraging E-books
The E-books are another way to generate leads for your business. More products are sold through a well-written eBook than almost any available marketing tool. A well-written eBook can help you establish a great deal of authority in your field.
6. leveraging White Papers and Free Reports:
White Papers and Free Reports are important tools to build credibility and expertise. while Free Reports are often written in a more casual engaging way it offer readers valuable information while presenting your products or services in a better softer way. they Both can be used to exchange for email contact information.
7. leveraging Videos
Video marketing is gaining momentum more than ever before, if you are confident enough to make yourselfa nice video, one of those could be better than a thousand words.
8. leveraging the word of mouth
Since thousands of years people have been engaging through commerce by the words of mouth. Nothing will ever equal or even come close to replace the human touch to things. you can always talk about your business in your surroundings and pass around your business cards.
Hope this was of a great help, for further assistance please feel free to write me using the comment box below- visit the home page to learn more on how to master the online world.