How To Write Eye Catching E-Mail Newsletters
Starting an Email newsletter
Lets first define what is a newsletter?
By setting up an email newsletter, you’re offering your customers a way to subscribe to get your emails that contain informal news or broadcasts that you send out. This is usually combined with content that you already have on your blog or online business website, and completely separate from an RSS feed subscription.
And now, you might be wondering: “What is the point of offering a newsletter subscription to my crowed, if they can already subscribe to the RSS feed of my website? My answer is: the email list.
By creating a subscription to your newsletter, you’re enabling yourself to capture their email addresses, something that you cannot do with RSS feed. Here is some of the following benefits of capturing email addresses.
A) You can communicate with your audience on a more personal level. There’s something about receiving an email from somebody that makes it very effective at getting a point across, or stir customers to take action
B) email lists don’t just disappear . If you have an email list, you will always have a way to communicate with your customers. Blogs and websites may vanish. RSS readers and feed subscription services could disappear . But, those email addresses will stay and you can always keep your customers informed of what you’re up to, even if you vanish in the thin air.
C) This is were your real converting customers at
Just beware of the moment that you start to become “all about the money” is the moment that you’ll start to loose credibility and respect) of your audience . I personally always make sure that helping people and showing them things comes first as you can see from all my pages. I’m speaking from experience and if you make helping people your first goal money will come to you without much efforts.
Can it be other than a Newsletter?
May be You can setup an opt-in form to capture email addresses on your website and you can email your subscribers when you need to, but this could be a very bad idea. Can you imagine signing up for my free eBook and never hearing from me until a few months later, when I finally pop my head promoting some kind of product! You’ll trash it instantly!
What you write in your emails doesn’t have to be news, it can be anything . But, it’s important that you regularly contact your subscribers and provide them with some kind of useful information in order to keep them around and happy. Now it takes only one click to unsubscribe.
The Difference Between RSS Email Subscription and Newsletter Subscription?
RSS Email Subscription come through services like Feed Blitz, it is something you can setup within your Feed Burner account… is a way for your readers to get your blog posts only emailed to them. This is convenient for a lot of people especially those with regular jobs and long work hours and don’t have enough time to visit websites often.
The newsletter subscription is totally separate from the content of your website. With it, you have the ability to email your subscribers anything and anytime you want. Again, it’s a more of a personal way to communicate with your readers and you can utilize that ability for marketing all your products and or drive traffic to your website . And of course – people will have to sign up twice if they want your blog content and newsletter both sent to their email addresses .
Start Your Own Newsletter Subscription
Step One: Signup For Getresponse or Aweber Account – You can click on the banner above and get a special deal
There is a lot of options when it comes to signing up with an email marketing service, but Aweber is by far the most popular in my opinion. I ‘m a member and have been very pleased with the ease of use and quality of customer service. You also have the ability to manage several lists from different websites under the same account, if you choose so.
Step two: Setting up Your First Email List
Once you’ve registered to your account and signed in, you’ll be taken to your control panel. Now, we need to setup your list.
click on “create and manage” lists:
Then, fill in the settings for your list. The “From” Name:, and “Address” are all things that your newsletter subscribers will see when they get your emails. The “List Name” and the “List Description” are mainly for you for organizational purposes.
Last step, the “Contact Address” is the address that is in your account settings. It will be shown at the bottom of each of your emails, as required by law . For instance- If you’re on my email list, you can see this address at the bottom of my emails, which is my business address. If you don’t have a business address, you can insert your home address, but just know that whenever you send an email to your subscribers, your address will appear.
Step 3: Setting up Your Confirmed Opt-In Email
The confirmed opt-in email is an email that gets sent to customers immediately after they subscribe to a newsletter. The email contains a link used to confirm that the person is a human and is someone who is interested in joining a list. It also helps to make sure that the email address they entered is valid, and not fake. You have the option to turn this feature off if you want, but I do not recommended that . The confirmed email is usually already pre-written , but you can customize it a little if you wish.
Step Four: Setting Up the Success Page
Right Below where you customized your confirmation message, you’ll see an area marked “Success Page”. This is where you insert a URL back to your website this is where your subscribers will be taken after they click the confirmation link in the email .
On this page, which you’ll have to create on your own website/blog first, you can do a number of things:
- You can Thank them for their confirmation.
- You can Welcome them to your newsletter, and let them know they will be shortly receiving an email from you.
- In case you’re giving away something like an eBook, for example, you can let them know that links to their gift will be included in your next.
- Ask your new subscriber to “white list” your email address so it doesn’t go to spam.
- Try to provide a way to easily contact you in case they have any issues regarding your newsletter.
- You can add in an offer for either a product you may want to sell.
The follow up messages.
The follow up message is a pre-written email that is sent out to your subscribers. The first email is always a welcome one that is sent out immediately after they click the confirmation link in the first email that your subscriber get. Unlimited amount of additional follow-up messages can be pre-written and setup to be sent out in certain time intervals you can set up. This is what the autoresponder is all about, after new subscribers sign up for your list, they are automatically sent the series of followup emails that you create in the time interval which you set-up.
To create a Welcome Email and any additional followup messages, you can hover over the “Messages” bar at the top, and click on “Follow Up”, and then click on Add New Followup Message.
Step Five: Writing Your Welcome Message Follow Up 1
The first followup message is always sent out immediately after subscribing, so it’s always good to put some kind of welcome message within this email. as such…
- Another welcome and thank you for signing up for the newsletter.
- links to any freebies you might be giving away.
- Inform them what to expect from the newsletter
- Make sure to ask your subscribers to “white list” your email address.
- Offer a way to contact you.
You’ll notice, when you write your first followup message, that you have the option of writing an email in Html or plain text format. most opt-in-email services recommends writing your emails in plain text, because plain text emails can be read by who cannot receive html messages.
Step Six: Test the set-up
Once you finish writing an email, you should always send yourself a test message first so you can tell how it turned out to be and if any adjustment may be needed. Once you save your messages, a screen pops that lists all of the messages you have in your autoresponder . At the right of each message, you’ll see the following options:
The Spam number , there is a rating that is given to each of your emails that show you how “spammy” regular it looks. This is based on a number of rules, including some of the words you write in your email, as well as the number of links you include and what is it liked to.
As you click on “Test”, you have the ability to send a test email to any email address that you want. If after you receive your email you want to update or change a few things, you can always go back and click on your message and edit it accordingly.
Step Seven: Setting Up the Opt-In / Web Form
The opt-in web form is the form you will place on your blog or website to collect email addresses. Use the form generator which will give you the ability to choose from several options, fonts, colors, etc. to create your own form. You can mingle with it until you come up with a design that you like. Notice that where you will be placing this opt-in form on your website will dictate the size of that form. A lot of people choose to place an opt-in form in the sidebar, mainly because it gets shown on all pages. But you can create multiple web forms to several different pages of your site.
Most people collect just the name and email address of the subscribers, it also has a lot to do with what you do and what niche you’re in, you have the option to add different fields, including phone number, address, or any customized field that you may wish to add. Some people don’t even want the names, and simply ask for an email address but if you do this you’ll be loosing the personal touch in your emails and lowering your conversion rate.
Now The Settings
Once you’ve okayed your web form design, you’ll need to customize your settings. Under the settings tab, you’ll see the following… The Form Name is a unique name for the specific form you just created. This is basically to help you keep track of each form you create. And the Thank You Page is the “Thank You Page 1 that we talked about earlier. This is the page that people arrive at immediately after clicking on the “submit button” while the confirmation email is being sent to them at the same time.
You have as many as five options of what to do next.
First 3 options are pages on Aweber that they’ve created for your convenience. They each let the subscriber know an email will be sent to them that contains a confirmation link that they must click in order to subscribe to your newsletter. The Audio and “Smart” Video can tell the user exactly what to expect and what links to click, so there is no confusion. However, understand that many people may not be able to listen to audio due to lack of time and work inconveniences.
I would choose a Custom Page because it keeps the subscriber on my site and here is what I would include..
- A note that a confirmation email has been sent to them that contains a link they must click.
- You may include pictures of what the link looks like to avoid confusions.
- Expectations after they click the confirmation link in the email.
- Include a notice to “white list” your email address so your email won’t be spammed.
- Again this is a great opportunity to add in a sale offer.
The opt-in form Code
Once you’ve designed your web form and finished it’s settings, you’ll have to grab that code and insert it on your website. Here is how it goes…Under the Publish tab, in “I Will Install My Form”, you can copy the Java script Snippet, or the Raw HTML Version. It’s much easier to copy the java script snippet because if you go back into your service provider and change your form, it will automatically update on your website. Also, you can keep track of statistics like impressions and signups a lot easier. Copy and paste this code into your website where ever you want the webform to appear.
In case You Have a WordPress site you can use these two options:
A) You can Copy and Paste the Code into the HTML Editor for a Post or Page: If you want your form to show up within a blog post, or within a page that you create, you’ll have to copy and paste the code into YOUR html editor, which can be found next to the “Visual Tab” in the upper right hand of where you write the post pages.
B) Copy and Paste the Code Into a “Text Widget” for the Sidebar: In case you want your form to show up in the sidebar go into your WordPress account, and under Appearance > Widgets, create a new “Text Widget” for your sidebar and copy the snippet as it shown below.
What about Broadcasts
A broadcast is a message that is send out to subscribers that are not involved in the autoresponders, which means it’s not a pre-written email that gets sent out after a certain amount of time after people subscribe. This is a one time email.
And what should be included in this email is your choice, but note that your list will get this email in addition to whatever emails they may be getting from your followups. Many use broadcasts emails to talk about “one-time” thing, such as recent events and or a launch of a new product. You can write a broadcast email at any time you want, with the ability to schedule it’s delivery, just make sure you use this option very smartly.
Boy this was a very long one, but I do hope I managed to put the smiles on many of your faces, as this is another extremely important part to your website success.
Hope this was of a great help, for further assistance please feel free to write me using the comment box below- visit the home page to learn more on how to master the online world.