What Are The Most successful ad sizes?
Most Successful Ad Sizes That Convert
According to Google, wider ad sizes tend to outperform their taller ones, That is due to their reader-friendly format. Readers seem to absorb information in “thought units,” several words at a time, While Wider sizes let them comfortably read more text at a glance without having to skip a line and return to the left margin every few words, as they’d have to with a narrower ad.
When positioned well, wide ad sizes can increase earnings significantly. The sizes found to be the most effective are…
1. 336×280 large rectangle
2. 300×250 medium rectangle
3. 728×90 leaderboard
4. 300×600 half page
5. 320×50 mobile leaderboard
Having said that, Keep in mind that while these ad sizes typically perform well, you should use the size that best complements your pages and posts. For more information about these ad sizes, see Google guide to ad sizes. It’s better to add one recommended ad unit than two smaller ad units next to each other.
Watch this Google tutorial video for picking your most effective add unit
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