Feedburner Defintion And The Benefits To Your Website

What Is Feedburner? And What Are It’s Benefits To Your Website

Feedburner is a free online service that allows you to automatically send email updates from your blog.  These Updates are sent via RSS feed reader or through email. Feedburner provides you with customizeddick costalo feedburner tools to promote your feed efficiently.

First launched in 2004. FeedBurner was founded by Dick Costolo, (See picture right) , Eric Lunt, Steve Olechowski, and Matt Shobe.

Costolo, a University of Michigan graduate, became CEO of Twitter in 2010.  FeedBurner provides custom RSS feeds and management tools to bloggers, podcasters, and other web-based content publishers.

For example, Google feedburner have an email subscription widget you can easily add in the sidebar of your blog. You can easily log into the Feedburner interface and see how many people are following your blog, this is nice too.


On June 3, 2007, FeedBurner was acquired by Google. for a rumored price of about $100 million. A  month later, two of their popular “Pro” services – MyBrand and TotalStats –  were made free to all users. And On May 26, 2011, Google announced that the FeedBurner API’s were depreciated And shut down the APIs on October 20, 2012.

Google “suspended ” AdSense for Feeds on October 2, 2012 then shut it down on December 3, 2012.

What Are Benefits Of Feedburner?

Feedburner does have benefits. In fact, people commonly rant and rave about the promotional tool. Here are some of the reasons why people like Feedburner.

Users are updated each time a new blog goes live

  • The email subscription widget is easy to install
  • Feedburner promotes repeat visitors and blog loyalty
  • Easy to track your subscribers
  • Email delivery can be customized to match brand look and feel
  • Service is free and easy to set up
  • Content delivery enhances the chance of social media shares

To my personal opinion if your website is not yet hooked to feedburner, you are missing a lot in terms of links, traffic and popularity.  go a head kook it up today, it’s totally free, see here how to do it


Hope this was of a great help, for further assistance please feel free to write me using the comment box below- visit the home page to learn more on how to master the online world.


Best Regards


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