Simple Tips To A Successful Online Marketing
Smart Tips To A Successful Online Marketing
A way to Smart Online Marketing is To Tell A Story
Stories are fundamental to how we communicate as human beings. Telling the right story enables you to capture attention, entertain, enlighten, and persuade all in the course of just a few minutes if even less.
Stories are memorable and shareable, So we can all agree that stories matter … but how do you tell them?
What, specifically, makes for a good marketing story?
Now, I want to share five critical components with you, and talk about how they fit into your marketing and your business. We’ll start, as every good story does, with the hero …
A- First we need a hero
Most good stories are about someone ,even if that someone is a professional monster or a talking toy!
A big mistake businesses make is thinking that their business is the hero of the story. This is prevalent among a lot of insecurity-based advertising (“buy our toothpaste or you’ll die friendless and alone”), but it makes for a selfish, easily ignored marketing way.
For you To tell a compelling content marketing story, your customer must be the hero.
And what defines a hero? The hero of the story is the one who is transformed as the story progresses, from an ordinary person into someone extraordinary.
In other words …
B- You need a goal
Successful businesses are about solving customer problems. Or in another way, they’re about customer transformation. You need to understand where your customer-hero is today, and where he/she wants to go. What transformation is he/she seeking? Doeshe /she want a health transformation, a relationship transformation, a wealth transformation, a career transformation? or something else?
- What will he/she physically look like when the transformation has taken place?
- What will he/she be able to do that she can’t do now?
- What will he/she have?
- What will he/she believe?
- What new connections or relationships will he/she have?
- Who will he/she be?
Unless you understand your customer-hero’s goal, you don’t have a marketing story, you just have a collection of anecdotes
C. We need an obstacle
In case transformation was easy, your customer wouldn’t need your business. Obstacles are what make stories interesting. The gap between where your hero is today and where he wants to go is the meat of your compelling story telling.
Often there are external obstacles to your customer’s eventual victory, but the most interesting ones are nearly always internal ones. What’s keeping your customer-hero from reaching his goal? What external elements are standing in the way?
More important, what emotional and psychological roadblocks has he created himself? And What inner limitations must he overcome to achieve his prized goal?
D. Of course You need a mentor
As your customer is the hero, where does that leave you and your business? If your customer is Luke Skywalker, you’re Obi-Wan Kenobi. You’re the wise mentor who can provide essential information and tools that allow the hero to reach his/her goal.
Jonah Sachs points out in his interesting book (Winning the Story Wars), one difference between an empowering marketing message and the old-fashioned, insecurity-based toothpaste ads, is that you emphasize that your hero’s journey results from her own effort and hard labor.
Your business doesn’t exist to swoop down and solve all of her problems for her. That would infantilize your customer, which is ultimately unsatisfying all around. (Having a bunch of neurotic crybabies for customers just isn’t much interesting
our business exists to guide, coach, mentor, help and guide
E- Moral is a must
As we tell a marketing story, it’s always wise to explicitly spell out the moral of our story. So yes, use stories to show people just like your customer-hero overcoming obstacles and achieving their goals.
Display how your business can mentor and guide customers to become better versions of themselves. Show how customers can overcome external and internal obstacles to gain what they’re in search of. And then circle back around and spell it out. Let the audience know what they should do next, or what their main takeaway should look like.
Often The most subtle and sophisticated stories leave it to the audience to figure out the moral of the story. But the audience for those stories isn’t consuming them in the sea of distraction that is the open web. Don’t be afraid to spell it out. Be clear and direct. Clarity is golden not gray.
Hope this was of a great help, for further assistance please feel free to write me using the comment box below- visit the home page to learn more on how to master the online world.