How To Write Articles That Convert

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Writing the articles that convert

Prepare your pen:

Writing articles are one way for you to promote your Website. The idea behind this is that you select a keyword that appears in the content you want to promote, write the article using the keyword several times in the article and provide a couple of links at the end of your article to allow the reader to get more information from your site.article2

Articles can also be a page or post on your website.  This tutorial will help you add content to your website as well.  When adding content to your website, focus on one keyword or idea and create your post or page.

Deciding what to write about is an ideal topic for another tutorial. In fact, this has been done several times in the training here. Search for “Niche Research” in the training. And ow that you have your idea. You need to do a bit of research to fill out your idea.

Very recently,  I came across an article in the Huffington Post regarding a Blue Lobster that was recently discovered in a catch by a Maine Lobsterman.

In order to detail the process that I go through, I will walk you through the process that I used when writing my last article for Ezine online magazine called “The Rare Blue Lobster” .

Now Let’s start by looking at the keyword [Blue Lobster].

Jump on the WA keyword tool…. or your favorite keyword tool

In your Left side menu look for Find Keywords and click on this.

Now the keyword search:

WA keyword tool gives 81 pages of results out of 479,000 results. Since I know that Google lies and adds to their results all similar terms, I need to determine is what the real results are.
81 Pages have 10 results per page so I can be pretty confident that there are actually 810 results not 479,000.
I’d like to see a search volume of greater than 100 and a competition of less than 400.
810 results is still more than I like to compete with. I’ll look a bit deeper by adding the word Rare to the front. So now my search term is [Rare Blue Lobster.

Not an ideal keyword, but close enough for my purposes. All I was interested in was writing an article to break out of my funk.
By doing a bit more research and found 2 more good keywords, the last entry [rare blue lobster caught] and [Maine Lobster Harvest]. As these are not my main keywords, I can get by with less searches than 100. Maine Lobster Harvest seems to be a very good choice.

The content ideas:

Now that I have some keywords to work with, I need to learn a thing or two about my main topic( Blue Lobsters). I haven’t spent much time on a Lobster boat and my only experience with them is on the plate. Well, I did buy some off the dock in Maine one time but I’m not that much of an expert by any standard.

Adding Google to the rescue. Googled [Rare Blue Lobster] gave me one result that is usually good for some information. Wikipedia online. I usually start there most my time. Now I will open a Notepad and grab some information that I might want to include in my article later on. What makes them blue?  Answer at Wikipedia:  Crustacyanin, Astaxanthin What’s in that:  Check deeper into Astaxanthin.  Looks like an entire article on this stuff.
What about the Maine Lobster Harvest:  Kewl, record numbers for the last few years. Why is that? lets search deeper…article1

Just Found a research project worth mentioning on Lobster population studies. I collected all my notes from about 20 minutes of reading and engine searching the pertinent facts and info. Then I organized them into a few paragraphs.


Here is what I usually use to get some ideas

  • How
  • What
  • Where
  • Who
  • Why
  • When

When able to answer these questions for my reader I will have a good article.
I will use a standard format that I learned way back in grade school.
1- Introduction
2- Body
2- Conclusion

Every single idea becomes a paragraph in the Body of the article. I would wait until I have the content in the body before I do the introduction and conclusion. In case I am sending people to a specific site or page I will include the keyword for the destination page in my link.
I  make sure it is relevant to both the article and the destination page.

Now getting it all together

If you recall, In my Intro for this article I started with why. Why did I write this article. First paragraph, what….What makes a Lobster Blue. 2nd Paragraph, where and added some data dredged from the web under one of my keywords.

3rd Paragraph, When…sort of. Dropped some historical perspective into the article 4th paragraph, Who….some folks messed with the Blue Lobster population 5th paragraph, How….less Lobster predation due to a loss in the Cod population Conclusion.
Did you notice,  As I was creating my notes I organized the facts into groups. When I completed the groups I checked for an overall idea and used that for the main idea of the paragraph. As all this was done I sat down and wrote the article.

Most of the work was already done. I just needed to fit the facts in a coherent manner and make a case for my main idea which was, Blue Lobsters aren’t really more common we are just seeing more because there are more being caught.
I hope the process I go through to make an article was helpful for you.

If I have a subject that I don’t need to research, I will still check for keywords to see what I can include in the body of the article to help it rank, you can do the same and prosper.

Hope this was of a great help, for further assistance please feel free to write me using the comment box below- visit the home page to learn more on how to master the online world.


Sam Ammouri


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