PLR ( Private Label Rights content), sometimes referred to as “White Label” or “Resale Rights” content, is the type of content that is commonly sold to Internet marketers and webmasters alike. The idea behind it is that, unlike CC-licensed or even article marketing websites, with PLR content almost all of the rights in the work are sold, including the rights to attribution, resale, and so on.
In other words, depending on the exact license being purchased, when someone buys PLR content, they are free to take the work, modify it, put their name on it and even sell it, for example, as an, article, report, free information, ebook, etc.
Why PLR content is tempting for marketers.
- It’s cheap to purchase,
- Easy to implement
- Visitors may never be aware that the content wasn’t written by the company or person itself.
- Many use it as “filler” content for when they can’t write material themselves.
However, there are a lot of dangers to using PLR content on your website and reasons to shy away from using it, especially when put for resale.
Here are just a few of the reasons you should be wary when offered PLR content for your blog.
1. Plagiarism issues
There is only a handful of PLR sales websites actually create the content they provide. Instead, they use third parties to either write it or purchase the rights themselves. But Unfortunately, even with the best due diligence and plagiarism detection methods, there is almost no way to completely vet a work as being free of plagiarism.
The job could easily be an unlawful derivative that challenges easy detection, it could be derived from something not yet online elsewhere or it could just be that the content is so heavily resold as PLR content that finding the original author is almost a meth.
However, if the work does turn out to be infringement and it appears on your website with your name, it’s pretty clear to know who will be the first to get the letter and legal implications.
2. Duplicate Content Issues
Almost all sites that trade in PLR content sell the same content to multiple buyers. If the work is published publicly, search engines will sense this and treat most of the versions of the work as duplicate content, penalizing such websites.
If it is outside of search engine’s scope, such as being included in a member’s area or an ebook, it can still create issues as customers and visitors may spot the other copies of the work.
Just Think for a moment , how a customer would feel if they bought an ebook from you for $7 only to find the same ebook being sold elsewhere for $2 or even given away for free. At best they’ll feel ripped off, at worst they will accuse you of being an infringer and plagiarist.
In order to counter this, some companies do limit the number of times a pack can be sold, but even then, there are usually hundreds, if not thousands of others who buy the same content as you do.
3. Quality Content
Almost all PLR websites that I’ve seen sell articles and books in “packs” that are purchased largely unseen. Such would prevents the buyer from determining the quality of the content before the purchase. Unfortunately, in many times it turns out that the content is not of any good quality and either requires a great deal of editing or has to be scrapped altogether. Such can make the good deal PLR content seems to be a much worse bargain than percept.
4. Using Private Label Rights Content
In case you decide to use PLR content, you need to be aware of the risks that you are taking and understand that it could, feasibly, come back to haunt you. there are things you can do to mitigate, not eliminate, the risks of using such content. Including…
Do a Thorough Plagiarism Check:
By Using a service like Grammerly check the work to see if it has been posted elsewhere and if there is likely plagiarism. It might be difficult with PLR content, but it will also let you see just how widely it has been spread.
Use it as a Source, Not a Content:
If you view PLR content as work you’ll have to rewrite or even just as the idea of new blog posts, you might be able to get some good use of it. Some purchase PLR content just to have interesting topic or ideas, something that could work well.
Try your best to Purchase Only From Reputable Dealers:
Do a good research on the company before buying, remember there is a lot more at risk than just the cost of the content. After all, these steps won’t eliminate the risks and drawbacks of using PLR content, but they can at least help reduce the risks.
In my opinion, those who do best with PLR content are unfortunately spammers. With scraping and other copyright infringement becoming riskier, most find it cheaper and easier to shell out a small amount of money on PLR content that they can then process it through content spinners and then generate thousands of useless low-quality articles from the set that are at least somewhat unique to search engines.
Those who want high-quality, unique content that they can put on their blogs or sell as an ebook probably need to either write the content themselves or, at the very least, hire a good ghostwriter.
While either process will be more expensive or time consuming, it’s the best way to ensure that you get high-quality work that is free of copyright infringements and other pitfalls.
As tempting as PLR content may be, it probably isn’t the best move if you to be safe with the content you post for your website.
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