And now you’ve got your marketing all set. You’ve paid search ads going, all pages are well optimized and generating good organic search, your Facebook ads are more than excellent, and you’re getting tons of traffic- this probably sounds too good to be true, “but let’s say this is how it is for now”.
Many are visiting your website, but for some reason, you’re not seeing your important numbers move at all. Well now, Should you throw up your hands and conclude that your marketing model has stunk?
No! Not yet. The first thing you might want to check is what people do after they go through your content. If you don’t have a good landing page, this would be like going fishing without a net or a hook: “yes you might have a big one on your hook, but unable to drag it into your canoe.”
No business website owner want people to just visit the site pages!. You want them to take action once they are there and purchase your offers. So make it as easy and compelling as possible for them to dare the offer.
Here are the best elements for the best converting landing pages
1. Enticing offer
Offers are anything you give your visitors in exchange for getting them to do what you want them to. This can mean offers in the traditional sense of coupons or discounts, but it also can be a free trial, a free version of the product, a free whitepaper, etc. And the best offers pull users deeper into the conversion funnel. Whatever your offer is, try pairing it with a deadline to create a sense of urgency and spur an instant response, and Make sure the offer is conveyed simply and doesn’t distract shoppers from the CTA.
2. Clear Call to Action
The call to action- (CTA) is what you want visitors to do: Act now Shop Now. Sign Up. Try It. Contact Us. See Our Video etc…
No matter it is you’ve decided will move people further along your conversion funnel. That’s what you should be asking them, clearly and temptingly, to do. Don’t distract them with lots of other requests. The best pages accentuate only one call to action.
3. Narrow Focus
Keep It Simple. Many Researches has shown that the more choices you offer the longer it takes to make a decision. So the clearer and simpler you make your page, the more likely you are to get someone to take an action.
4. Very Important Attributes
The very successful businesses always describe in details what they are selling from the customer’s viewpoint. or In other words, explain what problems your product or service can help solve for them. That may be true for your site, or it may not; this is a rich area for testing. In general, you can describe your VIA as:
Pain points – How the features will help your visitor avoid problems
Features – A list of cool things about your product or services
Benefits – How the features will help your visitor Solve something
Visitors coming to your site are going to decide in a split second if they want to go back to their “games with Friends” or stay and see what your website is all about. A key way to keep them in is to tell them in plain language what your website is made for.
6. Resolution-Savvy Layout
Do you have any idea that some people out there are still surfing the web with 800 x 600 monitors? And that the most popular screen size in the US still the 1024 x 768 screen?
Which means the overall visual picture you see on your big HD monitor might be very different from what your customer is seeing. Try to keep the most essential parts of your message, logo, headline, call to action, a supporting visual in the center top of the screen, with supporting messaging lower down on the page.
7. Tidy Visuals- Such As…
A- Images and graphics- that are relevant to your product and related to your audience can support your message instead of diverting attention.
B- A clean, simple design with plenty of white space keeps people trained on your call to action.
C- Big font. can makes it easy and compelling for them to read and understand what your site is all about.
D- Bullets, make big blocks of copy easy to scan.
E- Videos, can pack a big impact into a small space and can dramatically increase conversions
8. Social Proof
As social creatures, we tend to place greater value on things that other people have already approved or experienced. That’s why most websites tend to display evidence of such social validation:
- A list of customers
- customers testimonials
- Press mentions and releases
- Usage of statistics
If you are just starting out, you probably don’t have a lot of such. But even one or two quotes from beta users, alpha users, or any other evidence can show your website visitors that someone else has derived value from what you’re offering.
Hope this was of a great help, for further assistance please feel free to write me using the comment box below- visit the home page to learn more on how to master the online world.