On Page Optimization & The Ultimate Tactics For Best Results
On Page SEO & The Ultimate Tactics For Best Results
Ranking well in a search engine hasn’t been the easiest thing for many. Search engines are getting more smarter & intelligent by the day, so now it takes more than just good content to scratch your competitors.
On page optimization is one of the very first steps of SEO which every webmaster should pay attention to. It may not even take you an hour to learn and implement some of these on-page optimization tactics.
And may be you’ll ask, why it is so important?
Well here is the scoop, if you can do proper on-page optimization for your website you can not only rank well in a search engine but also can increase the overall readability of your website for your traffic.
I’ve tried to summarize some of the most important on-page optimization tactics for you. You can implement some of these if not all to give your website a better exposure to search engines as well as to increase your overall CTR -Click-Through-Rate- ratio. Sounds good?
1. Lets start with the Title Optimization
A website’s title tag is one of the most important website optimization element. It should be short but descriptive enough for your visitors to identify you and your business. The title tags are the first thing that is shown & indexed by the search engines.
That’s why it is given a very high importance, out of thousands results that a searcher sees, website’s title has to be appealing enough for a visitor to want to find out more information. On the other hand, your website’s title also has to be appealing enough to the search engine in order to rank you above the thousands of other similar websites out there.
What should I include in my title?
1. Your Name/ Business Name / Site Name:
This is very important for breading propose. In case your customers may search you by your brand name than it’s also useful to put it somewhere in your title.
If you really want to rank for a certain keywords it is always good to place some of them in your title tag. Title tags represent the whole flavor & content of your website.
So if you are selling donuts online you can include keywords like – order donuts, home delivery donuts etc in your title tag.
Try not to staff too many keywords in your title. Write a title which is readable to humans & also good for the search engine.
3. Try to Include an 800 or other toll-free numbers: A few may not agree with me on this, but I think including your phone number in the title tag does encourage your visitors to take a direct action! And makes your site look more professional and legit when it’s being displayed in the (Search Engine Result Page).
Plus the fact that Searchers are likely to ‘click’ on the result that has a phone number attached to it because they will have a good impression on the authenticity of the business and the level of support the will get.
2. Meta Tags Optimization- Is it that important?
Meta tags may not be as important as it has been, however I feel that Meta Description is something we can’t just ignore. A website’s Meta description should contain a brief description of your website focusing on the areas and services of your business.
This abbreviated piece of text can be considered as a marketing snippet, if a searcher finds it appealing he is likely to click on your page for more information.
And if your Meta Description is too generic and isn’t written too well then there is a good chance that your website will simply be ignored for that one.
What should I include in your Meta Description?
1. Include your Selling Point.
Smartly Tell your customers what they want to hear through your site’s Meta Description, and you will definitely get some advantage over others in the SERP.
Example, if your site is selling ‘cheap domains’ then including a phrase like “domain names starting from only $2,00”- This may result in more clicks and visitors because your description exactly will match the nature of search performed by the visitor.
Including some of your keywords will give you an advantage in Google’s relevancy algorithm.
3. Include An 800 or other Toll Free Numbers
in case you haven’t included this already in your title, you can include it in your Meta description. If the users have Skype installed on their systems, any number on their browser will become clickable which will result in a direct Skype call.
That might means, if your number appears in the Meta description some of your customers might just prefer to call you directly instead of going through the whole website process.
3. Important HTML Tags
Yes, it is very important for you to highlight certain parts of your website that you want your readers to look at. There are several tags in html which allows you to do so.
For example, the header tags [h1] [h2] [h3], Bold [strong], Italic [em] and so on. The text inside your header tags (e.g. [h1]) is given very high importance by the search engines. Mainly you can use them to define the page/post titles or the important sections of your website or blog.
Header 1- should be used to define the most important section of your page/post. Mainly Header 1 is used for Site’s title or header text.
Header 2 & 3
Header 2 and 3 can be used for Page/Post titles or important sections of your pages. Separating your content with headers is a good tactic as it makes your website easier to read and navigate.
You may bold (e.g. [strong]) certain words which are of high importance, it’s good to bold your keywords where appropriate. However overdoing this may fire back.
Just like bold, You can use the [em] tag to emphasize certain words which will appear in italic.
This feature is very useful when you are quoting from someone else.
4. The Keyword Optimization And Synonyms
Website’s content needs to be optimized in a way that can suit both search engines and readers alike. The overstuffing of your website with too many keywords can make it sloppy and unreadable. So you will need to have some sort of balance between your content and keywords.
The Important elements of Keyword Optimization
Always do a proper research before you decide on your keywords. There are plenty of free and subscription tools out there that can help you to do keyword research. Here is a few to mention…
SEObook Keyword Suggestion tool
Google Adwords Keyword Tool
& Overture Keyword Tool.
Try to implement a moderate keyword density to help the search engine determine that your page is indeed related & relevant to the keyword that you are after.
Synonyms & Related Keywords
Many people and so do I like to use synonyms instead of having a high keyword density. This helps to make the content sound natural and still helps in SEO.
Long Tail Keywords
Long tail keywords are comparatively easier to rank for. During keyword research you should be able to gather some good long tail keywords that you can optimize your website for. And you can also come up with your own long tail keywords.
For example, you can try adding some common words like – ‘free’, ‘best’, ‘cheap’, ‘top’ and so on. This along with your actual keyword and you might eventually get some good long tail keywords to fight with.
5. What About Link Optimization?
Yes, It is extremely important to optimize your internal & external outbound links for search engines as well as to give your visitors a better navigation experience. This is important for readers and SEO alike.
The Important elements of Link Optimization
Use good Anchor Text when linking to other people
Try to Include the appropriate keyword in the anchor text which gives the outbound link a ‘proper meaning’ and importance
A good & clean Internal Link Structure with proper use of anchor text can be of big importance
For Example. A “fill this Application” is a better anchor text compared to “click here”
When using a CMS, then try using permalinks.
By doing so, your keywords/post title will be on the link itself and thus it will have more value by the search engines.
6. Lastly- The Image Optimization
If you use a lot of images in your website, then you may want to to optimize them too as they can’t be read by search engines. It’s very easy for a human reader to interpret the image into its meaning. But for a Web crawler, the whole interpreting process is completely different.
All Search Engine spiders can only read text but not images. So you may need to use some special tags for your images in order to give them some meaning.
Some Important Image Optimization Elements:
Alt text :
Alternate Text is the text to describe your image when your mouse moves over an image on your web page. The ALT text should be meaningful but short. You can use your relevant keywords as ALT text. If your browser can’t display the image for whatever reason, the ALT text is used in place of that particular image.
File name :
Use a meaningful file name for your images, try to use names like “-iphone, apple, JPJ, cover,” instead of meaningless “MSC24067.jpg”. Also try to Keep image file name same or similar to the ALT text.
Image Title :
Use the title tag in images which will show the title as tool tip when a user moves the mouse over the image.
For Example of an image with title tag:
[img src=”http://imagelocation.jpg” alt=”Image description” title=”Title of the Image”].
Image Linking :
Whenever you want to link to your image, use the image keywords in your link text. Example: use “view an amazon fire phone”, instead of “Click here to view” as the anchor text.
Hope this was of a great help, for further assistance please feel free to write me using the comment box below- visit the home page to learn more on how to master the online world.