Target Your Market Smartly
How To Pinpoint Your Target Market
It is important to remember when defining your target market, to identify groups that are not being served well (or at all). look for a niche that you can offer particularly well with your skills and knowledge.
Try not to forget to include the end user as well as the purchaser. They may not be the same. To give you an example the computer game was used by the child but purchased by the parent. All of these information should be considered as target marketing.
Here is sample of target market pinpointing
A Computer game
Target market – #1
A Single mother, age 35-45, English speaking, living in downtown of Tampa, who place a high importance on eduction, have a school- age sons and own a computer.
Target market – #2
A single father- age 35-40, French speaking, living in LA California, who like to buy a Christmas gift, have school age sons and own a computer.
Target market – #3
An Upper middle class boys, age 12-15, with an interest in computer and electronic games. This is an example you can have as many as three different target markets. Just remember there will likely be one primary client group.
And here is what you can do now…
- Describe your target market (s) using as many variables as you can.
- Locate your geographic target market. What location will you focus on? Explain why you choose that location. Would the future clients who live there provide the best client base? It is very important to know your target market buying habits (consumer behavior ) in order to reach them with your product or service their purchasing habbits and shopping style.
- How does your target market presently obtain or buy products or services similar to yours? Describe a typical purchase from the first thought of buying it to the actual sale.
- How often do they purchase these products or services? Are they seasonal or cyclical?
- Are they loyal to their present supplier? why and why not?
- What are the benefits your clients will get from your product or service, physical and psychological, and Bear in mind that benefits are what clients get out of your products or services, not the features of the merchandise.
- Where else could they go or what else could they buy that may give them the same benefits?
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