The Average Bounce Rate By Device Type
The Average Bounce Rate When Using Multiple Devices
There is a big deference in the speed when downloading from a website using deferent devices. The downloading speed of a page using a desktop is totally different from the speed of the same page from the same website using a smart phone or any other device even a laptop.
Sometimes, I wonder if even Google has it right in Google analytics. “May be I’m wrong” but I haven’t seen analytics by Google that is related to the exact individual device being used, you only get a general bounce rate reading without knowing which device this bounce rate figure is related to.
Please correct me if I am wrong, leaving a comment in the box below, your comment will be published, I will either leave it in the comment box or attach it to this article as an update with your name as the contributor if you wish so.
Here is a chart that shows the average bounce rate when using multiple devices for downloading.
What is a good/average bounce rate?
It all depends. The average website bounce rate is 40% (source: Google). But this is a complete nonsense to me, because what constitutes a good bounce rate varies by:
- brands credibility
- type of sites
- type of pages
- step in the funnel (where the page is in the site)
- stage of the customer lifecycle
- users intent
- Plus many other potential factors- your imagination id the limit.
Google Analytics Bounce Rate For…
- 30-50% for Lead generation sites
- 40-60% for Content websites
- 70-98% for Blogs
- 20-40% for Retail sites
- 10-30% for Service sites
- 70-90% for Landing pages
There are many things you can do to reduce bounce rate, the less the bounce rate the better the results.
Hope this was of a great help, for further assistance please feel free to write me using the comment box below- visit the home page to learn more on how to master the online world.