Website Bounce Rate Nightmare
Is There A Way Out Of The Annoying Bounce Rate?
As we promised here at Free website and business we’ll always go the extra miles to bring our customers all they need to know to ensure super online success. Venturing online and making a website as effective as the way a developer wants to is not always as easy as contemplated.
Many developers have no clue which metrics to look at to fathom site performance. This is because there are too many things to look at.
Among the Google Analytics metrics out there, ‘bounce rate’ is one that is so metric that reveals a lot of things to help improve the performance of your web site. This post explains how you can make use of the bounce rate metric to improve your site performance.
Looking into Bounce Rate
Some defines bounce rate as:
The percentage of initial visitors of a site who “bounce” away for a different website, before continuing to other pages within the same website. You call a bounce when a website visitor only views a single page on a website and leaving without visiting any other pages before a specified session-time out occurs.
There is no standard scales to a minimum or maximum time by which a visitor should quit in order for a bounce to occur. instead, this is determined by the session timeout of the analytics tracking system.
What formula is used to calculate the bounce rate of a website?
Bounce Rate = The Number of Visits Viewing One Page to the Total Number of Visits to that particular Page
Rating Bounce Rates insight
Bounce rates do vary in different industries. While some industries may offer a better bounce rate than some others, I tried below is tried to give a guideline for what is an acceptable bounce rate. Awful – 75%-100% – Less than 4% of our sites measured have an average bounce rate this poor.
You must rethink your online strategy. It is very rare to see a site that performs this poorly unless its strictly an informational site. Bad – 59% to 80% – Surprisingly, we see that 29% of sites fall within this range in the first few months we started to measure.
This metric is improved by introducing A/B and split testing for site improvement. Average – 39% – 59% – Most sites we measure, about 48% fall within this range. If you are here you can likely be making significant improvements using Website Optimizer.
What is The proper bounce rate range?
Good – 29% – 39% – 21% of sites that we measure fall within this range. If your bounce rate is in this range you are doing very well. There are still improvements that can be made though so keep measuring! Very Good – 0% – 24% – Less than 5% of the sites we measure have a bounce rate this low. If you have readings that good you are doing something most webmasters are not!
According to one Google Analytics Guru “While it is really hard to get a bounce rate under 20%, whatever is over 35% is a cause for concern and 50% or (above) is worrying”.
Low bounce rate indicates that visitor engagement on your site is good. High bounce ratings is a bad situation and improvements should be made.
A high bounce rate could mean that your websites entry or doorway page (landing pages/ entrance pages) are not addressing the audience properly. And the possibility of user distracting elements may be found.
How to Improve bounce rate
Probable reasons for high bounce rate:
1. Landing pages could be not relevant to visitors: The page may have irrelevant data to visitors . In this case, your bounce rate is inevitably high. The more compelling your landing page the higher the conversion will be.
2. Page load time is too long: Try to avoid using heavy page loading factors such ‘skip intro’ or flashy banners. make sure what you use in your site loads fast.
3. Visitors might have landed using a poorly used keyword: Sometimes your site gets listed for a keyword that doesn’t ring or your PPC campaign is pointing to a bad page. You can check such issues with analytics ‘keywords’ option to find out which keywords returned the poor visits.
4. Poor navigation: The lack of proper navigation on the entrance page will cause Visitors to leave the page within seconds to other URLs.
5. Poor sales message: Expect a higher bounce rate if your sales message does not comply with the services you offer. We advise not to offer misleading messages like ‘no fees for our services’ if there is fee. Landing pages should provide the right information and services that you promised.
Hope this was of a great help, for further assistance please feel free to write me using the comment box below- visit the home page to learn more on how to master the online world.