What Is A Unique Visitor?- Get The Full Explanation

What Is A Unique Visitor?

In website terminology – Unique visitors refers to the number of distinct individuals requesting pages from the website during a given period, regardless of how often they visit. And (Visits) refers to the visitnumber of times a site is visited, no matter how many unique visitors make up those visits.) When an individual goes to a website on Monday, then again on Wednesday, this is recorded as two visits from one visitor.

Tracking visitors

The purpose of tracking unique visitors is to help marketers understand their website’s user behavior. Because a visitor can make multiple visits in a specified period, then number of visits will be greater than the number of visitors. A visitor is sometimes referred to as a unique visitor or a unique user to clearly convey the idea that each visitor is only counted once.

Measurements of users or visitors requires a standard time period and can be distorted by automatic activity (such as bots) that classify web content. Estimation of visitors, visits, and other traffic statistics are usually filtered to remove this type of activity by eliminating known IP addresses for bots, by requiring registration or cookies or using panel info.

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Sam Ammouri

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