What Is Adsense RPM?

What Is Google  AdSense RPM?

AdSense (RPM) Is a term to describe Revenue per 1000 impressions which represents the estimated earnings accrued for every 1000 impressions received. adsense3

RPM doesn’t represent how much you have really earned, instead, it’s calculated by dividing estimated earnings by the number of page views, impressions and queries received, then multiplying them by one thousand.

The formula for this would be:

AdSense RPM =  Estimated Earnings /  Number of page views X  1000


If you earned an estimated $0.60 from 30 page views, then your page RPM would equal ($0.60 / 30) X 1000.

If you earned an estimated $120 from 25,000 ad impressions, your ad RPM would equal ($120 / 25,000) X 1000.

The RPM term is vastly utilized  in many advertising programs, and proved very helpful for comparing revenue coming from various avenues.

Hope this was of a great help, for further assistance please feel free to write me using the comment box below- visit the home page to learn more on how to master the online world.


Sam Ammouri


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