The Importance Of Article Marketing?
Article Marketing Strategies
Lets define Article marketing
It is a website promotion and Internet marketing tool that involves posting articles you have written on one or more article syndication sites. Others may then republish your articles on their website or blog, leading to spreading the word about the purpose of your article. And if done properly, article marketing can be a highly effective and inexpensive means of promoting your home business online.
As well as it is the practice of posting keyword-focused articles on article websites who then syndicate that article. The reason for it to be an important website promotion technique is because some of these article syndication sites have a significant readership following and could mean millions of readers.
Deferent Sites has deferent polices
The majority of article syndication sites allow you to post your content for free. Once published, your content becomes available for everyone to read – and may even reuse. If done properly, articles you post on syndicated article sites can turn into a “link bait” for other sites.
Many article sites allow you to include HTML links in your articles giving you the ability to link your keyword phrase to the page on your website you’re trying to promote for that keyword , a very highly effective search engine optimization technique.
Others sites won’t allow you to do that, but they’ll have no problem with you including links in your resource box (your profile or signature information used to let people know who you are), which adds a one-way backlinks to your site.
The article syndication websites also may allow readers to conditionally include your article on their site. These conditions may include the requirement of whoever reuses your article must cite you as the author and must retain any links in the article submitted . This practice will increase your site traffic and get the buzz out about your article and its purpose.
The Importance of keywords search in Article Marketing
You may want to do some keyword research before going around writing articles. The keyword research is the practice of balancing the popularity of a keyword or search phrase against the competitiveness of the keyword phrase.
For sure you wouldn’t want to spend a lot of time and money targeting keywords and phrases that no one is likely to use in a search. Likewise, if 50 million plus results come up when you search for your keyword phrase you may have a difficult time getting ranked for that keyword.
The Balancing of frequency against competitiveness results in what SEO Specialists call the Keyword Efficiency. Short cut KEI is a number with two to four (and sometimes more) decimal places. Words that are hardly used in search will have a very small KEI and keywords and phrases that are very competitive will also have a very low KEI.
The higher the KEI the more likely it is that you can achieve better rankings for the keyword or phrase and it will be worth your while because enough searches are conducted to worth giving these keywords some thought.
When knowing which keywords you’re focusing on, the subject of your article will become apparent. You ‘ll also know which words to work into your text (But don’t overdo it) and you will also use those keywords as the anchor text (the words clicked) for any links in your article or your resource box.
How to Find Good Article Sites Using Google Alerts
Good article syndication sites are abundant and you will have no trouble finding ones you like to work with that are also effective in getting your article noticed. One way to see which articles sites are getting good exposure in Google is to subscribe to [http://www.google.com/alerts]Google Alerts for your targeted keywords, this should tremendously help you.
With Google Alerts system you just specify the keyword or keyword phrase for which you want alerts sent to you. You can choose to receive alerts for news articles postings, web pages or groups or comprehensive which means all your selection.
The Article sites are included with the Web selection, so you may have to either choose Web or Comprehensive to receive alerts from postings on syndicated article sites. Your alerts arrive via email and you can choose how often to be notified.
You’ll see a listing of items that include your selected keyword phrase. Among the listings you’re likely to see one or more article syndication sites. Click the news item to visit the site where the article is posted, sign up and that sit.
Of course Article Sites Want Good Material
These article sites want good material. The emphasis being on good. Many sites won’t publish your content if it’s not up to their standard. Make sure to very well examine your articles and have them spell checked before submitting them for syndication sites.
Even if the article site accepts your poorly-written article, but you want to project a good impression for your online business, so it’s very essential that the article be compelling and grammatically correct to give the best impression on your business and to encourage others to link to your article and even republish or reuse it
Hope this was of a great help, for further assistance please feel free to write me using the comment box below- visit the home page to learn more on how to master the online world.