What Is EPC ? – Affiliate Marketing Terms

What Is EPC In Affiliate Marketing Terms

The EPC abbreviation commonly stands for Earning Per (100) Clicks and more rarely for Earning Per Click. It is an indicator offered to affiliates by affiliate network platforms for gauging and comparing merchants’ program performances etc.

In affiliate network platforms directories, merchant are commonly ranked according to their EPC. And some companies go even further to rank their different types of banners- shapes and sizes according to their EPC.

For instance here is lifelock The king in fighting ID thefts ranking the banners according to EPC.

Here is Another illustration using EPC for ranking merchandise conversions.

Hope this was of a help to you, if you need further assistance please give me a shout in the comment box below.


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