Nowadays- Social Media is the most effective way of communication, a countless array of internet based tools and platforms that increase and enhance the sharing of information.
This new shape of media makes the transfer of text, photos, audio, video, and information in general increasingly fluid among internet users. Social Media has relevance not only for the public internet users, but businesses as well.
The social media Platforms like twitter, Facebook, Google1, Pinterest and Linkedin have created online communities where people can share as much or as little personal information as they desire with other members.
The result is a tremendous amount of information that can be easily shared, searched, promoted, disputed, or drafted.
The Social Bookmarking tools and news sites such as Delicious, Digg, Reddit, and many others make finding specific information, websites or images increasingly simple by assigning or tagging individual sites with searchable keywords.
The Applications that have developed within and around these platforms, tools and websites, are countless in number and functionality, but all make online sharing and searching easier in some way.
Just like businesses has an association in the non-digital world, so too does the internet offer an countless number of niche social communities where members can gather around a common subject.
Many topics both general and specific now have living homes on the internet; anything from colic baby and general health to security and compliance can have active social media communities and forums.
The million dollar question now being addressed by an ever growing number of social media big boys is how to best utilize the unlimited amount of information available from social media sites for business advertising, social good, and so on and on.
I’m very positive personal data from social media usage will continue to be tracked and logged for the benefit of any business willing to pay for and utilize it, and those businesses that doesn’t invest in social media now will be licking their wounds later on.
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